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Become a Certified Career Management Coach (CCMC)

Five Intensive Modules Taught by Subject Matter Experts

Consider this. . . how many clients have you worked with who need help with their careers? Navigating internal promotions, deciding what to do when they grow up, wanting to make a career change, needing to find a new job for various reasons. . . . Today’s workforce is mobile, restless–willing to change jobs every three to five years, and often ill equipped to create and execute meaning career strategies. Younger employees are more comfortable networking, however they often do not really know how to effectively network in a career move. Older employees are somewhat less tech-savvy and often believe their long work history will be a competitive advantage. And almost all employees we have worked with simply do NOT know how to properly answer “Tell me about yourself.”

Whether you ever want to actually write a resume, we believe a coach needs to have a few extra tools in their coaching toolkit to support a full range of client needs in the career space. From a market standpoint, career coaching is a lucrative business and relatively insulated from economic cycles. Most “career coaching” is not “pure coaching”— it involves a blending of “knowing” (expertise, training) and “not knowing” (coaching). Career Coaches move in and out of these roles to meet their clients’ needs. They are at various times consultants, trainers, mentors, or coaches.

This Program is For You

  • Executive Coaches
  • Internal Coaches
  • Life Coaches
  • Recruiters
  • Outplacement Counselors
  • College Advisors
  • Resume Writers
  • Career Consultants

Watch our informational video describing, to future students, what to expect.

Overall Learning Objectives

Our goal in providing this certification program is to expand the capabilities and expertise of practicing coaches and other professionals who have the opportunity to support and encourage employees and executives in all stages of their careers. The unique complexity, nuance, and emotion associated with making career decisions is a domain where coaches can be massively impactful, especially when some of those decisions are potentially life-changing or high risk. With the addition of these specific skills to a coach’s portfolio, the coach offers greater credibility, more market appeal, and most definitely an additional stream of revenue.

Of course, certified coaches need their CCEUs. And our approach to career consulting tilts decidedly toward the COACHING process with a little bit of consulting and teaching sprinkled in. Our commitment to high-quality coach training doesn’t stop when our students graduate. So, this is the perfect way to continue the learning experience and hopefully reinforce best practices for coaches at every level.

5 Half-Day Virtual Modules

  • Tuesday, December 6, 2022, 1:00 – 5:30 pm Central
  • Tuesday, December 13, 2022, 1:00 – 5:30 pm Central
  • Tuesday, December 20, 2022, 1:00 – 5:30 pm Central
  • Tuesday, January 3, 2023, 1:00 – 5:30 pm Central
  • Tuesday, January 10, 2023, 1:00 – 5:30 pm Central
Register Now!

Special Inaugural Tuition: $1,995

This year only!

Regular Tuition $2,995

Note: We expect at least 30 CCEUs (10 CC/20 RD) to be approved by ICF. Also, a minimum of 8 participants are required for this class to make. If it doesn’t, all fees paid will be immediately refunded.  

Learn from Subject Matter Experts

Mina Brown, MCC, CNTC, BCC, MBA, and Paula Asinof, MBA, NLPC, are career coaching and consulting experts. Mina and Paula have a longstanding partnership working with clients on a wide variety of career challenges. Each brings their unique talents and gifts to provide the maximum value to clients.  Their practical and popular books about careers continue to receive rave reviews–look for them on Amazon.

Mina Brown is an experienced and masterful executive coach, career consultant, author, trainer, public speaker, and entrepreneur. Few professional coaches have the depth of executive leadership experience, masterful coaching reputation, all around credentials and positive impact that Mina does. Her passion for coaching shines through in every engagement. With 25 years in coaching, she has worked with hundreds of senior leaders in a wide variety of industries ranging from technology and healthcare to real estate.

She is a gifted and inspiring teacher of coaching skills to corporate leaders, HR professionals, and certification candidates. She would tell you it’s her true calling. In 2004, she and Paula recruited 2 master certified coaches, 2 master NLP trainers, and with their guidance and expertise, they created the first Coach Academy program. Over the years, based on a dedication to continuous improvement and the cherished feedback from students, Coach Academy International has secured a reputation for high-quality training that changes peoples’ lives. Her programs through Coach Academy International are ICF, BCC, and SHRM accredited.

Before starting her coaching career, Mina was a financial and operational leader in large successful public companies. Mina held senior executive positions with Aviall, Inc. (now owned by Boeing), both as Chief Financial Officer and as SVP and General Manager of its Aerospace Division. Previously, she held management positions with Ryder System (logistics, located in Miami) and Amax (mining, located in Greenwich). Mina started her career as an auditor with Price Waterhouse.

Mina holds an MBA from Vanderbilt University and BBA in Accounting from Eastern Kentucky University. She is an ICF Master Certified Coach (MCC), Certified NeuroTransformational Coach (CNTC), Board Certified Coach (BCC), and Master NLP Practitioner. She is also certified in many well-respected assessments, including the Hogan, Korn Ferry (KF) 360, Kolbe Index®, among others. She has co-authored five books. The second edition of her popular book, BE SHARP: “Tell Me About Yourself” in Great Introductions and Professional Bios, continues to receive rave reviews. Her book, BE SMART: Sail Past the Hazards of Conventional Career Advice, is “rewriting the career planning rulebook.”

Paula Asinof is a broadly experienced career management consultant, authority on resumes and bios, and President & Founder of Yellow Brick Path, a career coaching, consulting, and resume services firm. She also advises Board Director candidates on their bios. Yellow Brick Path uses a proprietary, interactive coaching-based approach to developing career documents that is unique in the industry. In 2018, the firm was recognized by US Business News for “Excellence in Lifetime Career Management”.

Paula is known for helping clients become more focused, articulate, and energized by addressing career strategy, professional positioning, and visibility. She has a contagious enthusiasm and passionate belief in people that inspires them to become prouder, stronger, and more valuable contributors. She has also led innovative initiatives to build top performing organizations with staying power.

Clients appreciate the depth of her “real world” executive experience in major corporations, career services, and executive search. In addition to Yellow Brick Path, Paula is a co-founder of Coach Academy International, has 10 years of executive search recruiting experience, and served as Director of Career Services for Sanford-Brown College where she received the President’s Leadership Award. Earlier, Paula held leadership positions in Information Technology and Finance with GTE (now Verizon), Rand McNally, and the Chicago Stock Exchange. She began her career at Laventhol & Horwath CPAs.

Paula holds an MBA from The Wharton School, an MA from Columbia University, and a BA from Washington University in St. Louis. She is an NLP Practitioner, a Certified NLP Coach (NLPC), a member of the International Coach Federation (ICF), and an Associate of Career Thought Leaders (CTL). She is also a member of the Institute for Excellence in Corporate Governance of the Naveen Jindal School of Management at the University of Texas at Dallas. Paula has served on the Boards of Big Brothers Big Sisters of North Texas/Dallas County and the Friends of the Katy Trail, an urban thoroughfare in Dallas. She is an author of popular books on career management, and her articles have appeared in the business and local press.

Brief Description of the Modules

Module One: All About Planning: Career Strategies and Job Search Execution

This module sets the stage for approaching career management from a “lifetime” perspective. We will explore helping clients build a roadmap that starts with creating an exciting and motivating vision all the way through designing a job search strategy. There is an important sequence of activities that maximizes the efficiency and success of the client’s plan: start with a clear focus, identify gaps, create actionable plan, and follow though religiously. Rinse and repeat. There is no way to see 10 years into the future, so having an ability to evaluate the career strategy at reasonable intervals is an important consideration. Lifetime career management means that career management is only done when your career is over. Being intentional about long term career management will help clients avoid making too many and sometimes disastrous career missteps.

Learning Objectives:  Participants will . . .

  • Recognize when a client has a career management issue
  • Master a framework for working with clients on career issues — both short term and long term
  • Know how to help the client develop a strategic perspective and navigate foundational issues before jumping into tasks

Module Two: All About Marketing: Resumes and All Sorts of Collateral Material

This module covers the “nuts and bolts” of career marketing collateral: resume, bio, cover letter, and LinkedIn profile. You may never want to write the resume or a bio, but it’s important to help your client understand what purpose they serve, who the audience is, how to tell their story effectively, how to use different platforms, and what to include and NOT to include in these materials. We know that using a coaching approach to developing these materials is by far the most productive and delivers the best outcomes for the client. In this module, you will build an inventory of important tools, such as templates, research strategies, guidelines for various elements, and specific methodologies for success.

Learning Objectives:  Participants will . . .

  • Cultivate the right mindset and frame of reference to guide clients forward toward their goals
  • Master a portfolio approach to career materials
  • Obtain clarity on best (and worst) practices for creating marketing collateral
  • Gain confidence and comfort in integrating coaching with tangible deliverables

Module Three: All About Visibility and Access: Networking

This module reinforces the essential role of networking in career management and job search–for life. It provides specific guidance for demystifying networking – taking it from a theoretical concept to actionable approaches and steps. Most people don’t like to network, don’t know how to network in different settings and career stages, and don’t understand the crucial payoff of networking for their careers. It can feel intimidating. A coach approach to helping clients discover their resistance and develop their own comfortable and authentic networking style will serve them for a lifetime. This module presents networking in two dimensions–populate and activate–that refines the networking model depending on the client’s situation. It’s also important to understand the ROI of various job search strategies. For example, primarily looking for jobs online has a much lower payoff than investing the same amount of time in a focused and well-designed networking strategy.

Learning Objectives:  Participants will . . .

  • Master a circle of influence networking strategy
  • Prepare to help clients through “fear of networking”
  • Gain familiarity with networking management approaches and tools

Module Four: All About Sales: Interviewing

This module lays out a pathway for navigating the interview process and understanding all the types and stages in the process. We know that preparation is the KEY to a good interview–how to talk about yourself (e.g., Tell me about yourself), how to answer difficult questions, how to sell your successes, how to build effective scenarios to answer almost any behavioral interview question, and more. In today’s recruiting environment, there are a wide variety of interviewing methods that the coach needs to understand. The hiring process today is more complex and takes longer than it used to. The coach should be able to help clients understand the various modes and how to be successful and adaptable. Patience and follow-up are essential.

Learning Objectives:  Participants will . . .

  • Master a sales mindset to interviewing
  • Develop expertise on the complexities of interviewing and be able to simplify the process and prevent performance paralysis
  • Know how to prepare clients for interviews
  • Understand the importance of asking for what you want before you take the job

Module Five: All About Money: Offer Negotiations and Compensation

This module covers one of the more sensitive and uncomfortable areas that candidates have to deal with: how to talk about money. There are several important strategies about money and employment offers that can help a savvy candidate optimize their value. Ultimately, whether it’s the first call or during the final offer negotiation, candidates must know how to talk about money and how to negotiate not only the compensation but also a variety of other frequently overlooked components. Just like with interviewing, preparation and confidence are critical. It’s going to show up at various times in a process, from the very first “fit” call to the last conversation in the negotiation cycle. What to say in these various situations will depend on a number of factors, which the candidate needs to be prepared for. Beyond the tactical elements, a coach can help clients who are downright resistant or resentful of the topic. Compensation is not a comfortable topic in our society, so frequently there is some emotional baggage or deeply embedded cultural values that limit a client’s agility and skills when it comes to talking about one of the most important components of a job. There will be time at the end of this module to collect any loose ends and answer questions about anything that may have fallen into a crack or that we just ran out of time to discuss previously.

Learning Objectives:  Participants will . . .

  • Develop deeper and broader skills in helping clients get their money story right
  • Learn the importance of recognizing a client’s relationship with money and coach them to a resourceful mindset
  • Expand their awareness and resources of all the elements that can (and should) be included in offer negotiations
  • Better understand the value of a robust negotiation strategy