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Paula Asinof

Wharton MBA, MA, NLPC, Faculty Member

Paula Asinof is a broadly experienced career management executive, authority on resumes and bios, and President & Founder of Yellow Brick Path, a career coaching, consulting, and resume services firm. She also advises Board Director candidates on their bios. Yellow Brick Path uses a proprietary, interactive approach to developing career documents that is unique in the industry. In 2018, the firm was recognized by US Business News for “Excellence in Lifetime Career Management”.

Paula is known for helping clients become more focused, articulate, and energized by addressing career strategy, professional positioning, and visibility. She has a contagious enthusiasm and passionate belief in people that inspires them to become prouder, stronger, and more valuable contributors. She has also led innovative initiatives to build top performing organizations with staying power.

Clients appreciate the depth of her “real world” executive experience in major corporations, career services, and executive search. In addition to Yellow Brick Path, Paula is a co-founder of Coach Academy International, has 10 years of executive search recruiting experience, and served as Director of Career Services for Sanford-Brown College where she received the President’s Leadership Award. Earlier, Paula held leadership positions in Information Technology and Finance with GTE (now Verizon), Rand McNally, and the Chicago Stock Exchange. She began her career at Laventhol & Horwath CPAs.

Paula holds an MBA from The Wharton School, an MA from Columbia University, and a BA from Washington University in St. Louis. She is an NLP Practitioner, a Certified NLP Coach (NLPC), a member of the International Coach Federation (ICF) and an Associate of Career Thought Leaders (CTL). She is also a member of the Institute for Excellence in Corporate Governance of the Naveen Jindal School of Management at the University of Texas at Dallas. Paula has served on the Boards of Big Brothers Big Sisters of North Texas/Dallas County and the Friends of the Katy Trail, an urban thoroughfare in Dallas. She is an author of popular books on career management and her articles have appeared in the business and local press.